Hidden inside Seoul’s traditional Baegun Market, Paldo Dried Seafood became Sang-woo’s mother’s fish shop in Squid Game . Gi-hun visits the store during the series, connecting the fictional characters to the ordinary neighbourhood life they are trying to escape. Unlike the purpose-built game arenas, this is a real operating market shop in Ssangmun-dong. Visitors can explore the surrounding market and see the storefront used during filming. Visitor tip Visit during the daytime when Baegun Market is active. The shop is a real local business, so take photographs without blocking customers, entrances or neighbouring stalls.